Social Impact Project for Marketing support for coffee exporter to US Market
Project Description and Impact
We are starting soon with selling roasted coffee to the US market. We have it roasted and packed here in Medellin and flown directly to Miami from where it is distributed by truck all over the US and Canada. We sell through wholesalers in different cities. But we still need to develop the brand and put it in the market. We need to develop a marketing strategy, create a website, online presence and printed promotional materials to be used by the wholesalers.
By participating in the MovingWorlds Institute, you will first learn social impact frameworks and human-centered design before putting your existing skills and new knowledge to action.In addition, this organization will expose you to new things, like:
You can learn about: -The coffee industry and specifically the specialty coffee industry -Tasting and selecting coffee -Situation in the Colombian countryside -Colombian Mountain culture through direct contact with farmers
To be discussed.
To be determined with the selected candidate
Regular visits to coffee farmers all over Antioquia. Recreational weekend trips. Weekends at the family country house in Rio Negro.
About the Hosting Organization
The Coffee Quest Colombia is a For-profit with social mission working on Food & Beverages.