Social Impact Project for Marketing support for coffee exporter to US Market


How This Works

In the MovingWorlds Institute Global Fellowship, you will learn how to advance your for-good career while getting hands on experience on projects like this one.

Project Description and Impact

We are starting soon with selling roasted coffee to the US market. We have it roasted and packed here in Medelli­n and flown directly to Miami from where it is distributed by truck all over the US and Canada. We sell through wholesalers in different cities. But we still need to develop the brand and put it in the market. We need to develop a marketing strategy, create a website, online presence and printed promotional materials to be used by the wholesalers.

Learning Opportunity

By participating in the MovingWorlds Institute, you will first learn social impact frameworks and human-centered design before putting your existing skills and new knowledge to action.In addition, this organization will expose you to new things, like:

You can learn about: -The coffee industry and specifically the specialty coffee industry -Tasting and selecting coffee -Situation in the Colombian countryside -Colombian Mountain culture through direct contact with farmers

Living Stipend

To be discussed.

Travel Stipend

To be determined with the selected candidate

Food Stipend

Lunch

Additional Benefits

Regular visits to coffee farmers all over Antioquia. Recreational weekend trips. Weekends at the family country house in Rio Negro.

About the Hosting Organization

The Coffee Quest Colombia is a For-profit with social mission working on Food & Beverages.

Representative