Marketing / E-commerce Expert

Support Poverty Alleviation in Guatemala, Guatemala


Skills: 
Brand Strategy, Communications, Sales
Can Start: 
as soon as possible
Can Stay: 
2¾ months to 2¾ months
Must Speak: 
English, Spanish
Benefits: 
Accommodations, Learning Opportunity, Meal Stipend

We think this is an exciting project for the seasoned brand strategy professional to support poverty alleviation in Guatemala in exchange for free housing and food.

Opportunity Details


PROJECT DESCRIPTION AND IMPACT

Support social enterprise working with rural and indigenous communities in Guatemala. 

Skills: Sales, Marketing, Communication

We are looking for a marketing professional passionate about digital channels and with experience in implementation of sales strategies. The main objective is to analyze the current digital efforts and develop a digital strategy and execution plan to power sales.

Specific objectives:

1) Increase online sales and sales productivity.
2) Increase traffic and improve client experience in digital platforms (FB, Instagram, Website & Online stores) for different markets (USA, Europe, Guatemala & Mexico)
3) Train local staff to maintain digital growth plan.
 

DELIVERABLES

Deliverables include: 

1) Develop digital strategy and execution plan with key metrics and M&E detailed plan

2) Create communication guidelines/manual for the main digital platforms

3) Implement pilot test of digital strategy plan and define baseline

4) Train local staff

NEEDED SKILLS:

  • Brand Strategy
  • Communications
  • Sales

NEEDED LANGUAGES:

  • English
  • Spanish

We Provide These Local Benefits


ACCOMMODATION

We will provide a bed in a 3 bedroom apartment that is a 5-minute walk from the office.

FOOD STIPEND

Breakfast

LEARNING OPPORTUNITY

Immersion in local culture and social business management in Guatemala. 

ADDITIONAL BENEFITS

Immersion in local culture
Breakfast 

Questions & Answers About this Opportunity


Currently accepting applications

Organization


Industry: Arts and Crafts, Fashion

Mission: Poverty Alleviation

Size: Medium sized organization: 25 - 100 persons

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