Marketing / E-commerce Expert
Support Poverty Alleviation in Guatemala, Guatemala
PROJECT DESCRIPTION AND IMPACT
Support social enterprise working with rural and indigenous communities in Guatemala.
Skills: Sales, Marketing, Communication
We are looking for a marketing professional passionate about digital channels and with experience in implementation of sales strategies. The main objective is to analyze the current digital efforts and develop a digital strategy and execution plan to power sales.
1) Increase online sales and sales productivity.
2) Increase traffic and improve client experience in digital platforms (FB, Instagram, Website & Online stores) for different markets (USA, Europe, Guatemala & Mexico)
3) Train local staff to maintain digital growth plan.
1) Develop digital strategy and execution plan with key metrics and M&E detailed plan
2) Create communication guidelines/manual for the main digital platforms
3) Implement pilot test of digital strategy plan and define baseline
4) Train local staff
- Brand Strategy
We Provide These Local Benefits
We will provide a bed in a 3 bedroom apartment that is a 5-minute walk from the office.
Immersion in local culture and social business management in Guatemala.
Immersion in local culture
Questions & Answers About this Opportunity
Industry: Arts and Crafts, Fashion
Mission: Poverty Alleviation
Size: Medium sized organization: 25 - 100 persons
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