Social Impact Project for Marketing Expert for Travel Tech Startup in Uganda
Project Description and Impact
Urban public transportation across East Africa informally employs 360,000 people who are unmonitored, unregulated and often a threat to order & safety in cities. This represents an untapped addressable market of $20 Million transacted informally between bus brokers and passengers. How about a solution that integrates a digitized approach to a safe, convenient and mobile-first alternative to Bus transportation for East Africa’s booming young population?
We are a fast-growing travel tech startup and seeking support from an experteer with the following;
- Work on building capacity within the local team to develop and implement marketing campaigns with appropriate media in order to attract inquiries from prospective bus users, agents and bus owners.
- Streamline our processes to support our team developing and managing reliable and accurate marketing information system (statistics, target market information, competitor research, etc) to facilitate strategic decision making for marketing & management purposes.
By participating in the MovingWorlds Institute, you will first learn social impact frameworks and human-centered design before putting your existing skills and new knowledge to action.In addition, this organization will expose you to new things, like:
You will get a hands-on experience on the African StartUp landscape, acquire the experience and skills to take complicated business decisions. You will also get to learn work directly with the top management in both decision making, strategy and implementation.
You will stay in a private room in a shared apartment.
Our workplace has Breakfast and lunch.
Our office has free meals, coffee any time.
African dishes will be served.
Transport to and from the workplace each working day.
Airport Pick up
Laptop and other electronics.
Outdoor activities, fun events, socializing hour and field visits, all at the company cost.
About the Hosting Organization
Ugabus Inc is a For-profit working on Broadcast Media, Travel & Tourism, Transportation/Trucking/Railroad.