Digital Marketing Experteer for a Growing Kenyan Crowdfunding Platform
Project Execution (Typically 1 - 6 months)
You must be able to speak English.
When Can You Start?
You can start ASAP
Description and Impact
Our crowdfunding platform targets the East African market and has now become the largest crowdfunding platform in Africa. Growth has predominantly been by word of mouth and the platforms reach is mostly in Nairobi, Kenya. To support a wider audience, we seeking an Experteering with a background in digital marketing to help us increase our presence and help more individuals, organisations, and businesses to raise funds effectively.
The majority of our fundraising activity goes directly towards medical expenses since health insurance and public services are minimal across the region. As a result, funds raised are directly impacting most pressing community needs. Other types of fundraising include school fees, funeral costs, and community fundraisers.
We hope to establish our presence throughout Kenya through:
- Larger number of fundraisers on the platform, there are currently over 20,000 projects from Kenya
- Larger number of contributors on the platform, there are currently over 280,000 unique donors
- Improving communication so the general population will see the value of secure, transparent and convenient fundraising
- Greater segmentation of our customers and custom landing pages
- Assistance with SEO and effective use of social media
This role can be done remotely, though we welcome anyone to come to the wonderful city of Nairobi to enjoy the thriving start-up scene, beautiful wildlife and great weather.
We Provide These Local Benefits
- Learning Opportunity
- Good For Groups
- Marketing in Kenya / East Africa
- Understanding the challenges and opportunities of working in East Africa
- How to create sustainable impact in East Africa
Please reach out to discuss what can be offered. We are a small but growing company and hope this could be the start of an exciting journey.
This project accepts applications for virtual experteers.