Remote only

Digital Marketing Experteer for a Growing Kenyan Crowdfunding Platform

Support Partnership for The Goals

Skills Needed

  • Brand Strategy
  • International Business
  • Marketing
  • Online Marketing
  • Social Media

Estimated workload

Part-time

Role

Project Execution (Typically 1 - 6 months)

Language Proficiencies

You must be able to speak English.

When Can You Start?

You can start ASAP

In Partnership With

gates-foundationlogo

Project Details


Description and Impact

Our crowdfunding platform targets the East African market and has now become the largest crowdfunding platform in Africa. Growth has predominantly been by word of mouth and the platforms reach is mostly in Nairobi, Kenya. To support a wider audience, we seeking an Experteering with a background in digital marketing to help us increase our presence and help more individuals, organisations, and businesses to raise funds effectively.

The majority of our fundraising activity goes directly towards medical expenses since health insurance and public services are minimal across the region. As a result, funds raised are directly impacting most pressing community needs. Other types of fundraising include school fees, funeral costs, and community fundraisers. 

 

Deliverables

We hope to establish our presence throughout Kenya through:

  • Larger number of fundraisers on the platform, there are currently over 20,000 projects from Kenya
  • Larger number of contributors on the platform, there are currently over 280,000 unique donors
  • Improving communication so the general population will see the value of secure, transparent and convenient fundraising
  • Greater segmentation of our customers and custom landing pages
  • Assistance with SEO and effective use of social media

Other requirements

This role can be done remotely, though we welcome anyone to come to the wonderful city of Nairobi to enjoy the thriving start-up scene, beautiful wildlife and great weather. 

We Provide These Local Benefits


Benefits Overview

  • Learning Opportunity
  • Good For Groups

Learning Opportunity

  • Marketing in Kenya / East Africa
  • Understanding the challenges and opportunities of working in East Africa
  • How to create sustainable impact in East Africa

Additional Benefits

Please reach out to discuss what can be offered. We are a small but growing company and hope this could be the start of an exciting journey. 

Virtual

This project accepts applications for virtual experteers.

Ask a question about this project

Hi , What are the key deliverables for a virtual Experteer ? Thanks Rabeka Alexander
Rabeka, Jul 8th, 2018
Hi Rabeka, here are some potential key deliverables: Develop a low-cost marketing & communication plan Design content for web pages / web portal to aid the customer journey Review communications being sent (SMS & email) with suggested improvements Design a more elegant on boarding process including courtesy call from our customer care team Are any of those of interest?
Representative of this project, Jul 8th, 2018