Social Impact Project for Marketing Content creation

Project Description and Impact

We are undergoing a website refresh to make our copy more reflective of what we do, as well as more optimized for SEO. In that, we are also needing to create content that can be used as lead gen / in drip campaigns. The marketing agency is helping with this, but they cannot create all the content, and we need help reviewing their work, as well as creating content!

Learning Opportunity

Working with a mission driven start up that is resource constrained. About the promotional products/ branded merch/ swag industry. About how we're trying to sell and market to HR/ marketing/ events leaders.