Social Impact Project for Marketing Baby Food Products Offline in East Africa

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Project Description and Impact

We are a Tanzanian nutrition start-up that addresses the increasing problem of hidden hunger among children under 5 years old in our country. Most children in this age bracket are lacking proper nutrients in their foods and furthermore parents don't have enough nutrition knowledge to address this issue. That's where we come in. We manufacture and distribute nutritious baby food products which combine tech in the form of bio-fortification and nature in the form of superfoods like almonds. Our products have a good mix of micro and macro nutrients for all around healthy nutrition to children at affordable prices. We have supplied over 40,000 units of products so far.

We also provide free nutrition education via social media platforms including Instagram, Facebook, Tiktok and Whatsapp. We have amassed a community of 200,000 parents (mostly mothers) across these online communities giving them various nutrition tips and healthy food recipes for their young ones. For those who need in depth education we offer affordable child nutrition classes. We have enrolled over 8,000 parents in these classes so far.

So far ,we have done online marketing only as a form of marketing. And that is why we need support. As we grow, we know that the majority of customer activation/awareness points are offline. We have started appearing on radio and TV stations as hosts' guests but this is all new for us. What we need is to have a comprehensive strategy of offline marketing so as we can reach more people for them to learn about us and our offerings. Our core strategy is to educate then sell and it would be great to intergrate that wherever possible as it works to grow our revenue and our impact at the same time. A comprehensive campaign will be great together with strategies to ensure the best ROI in our activities.

We would love support to enable us to start marketing offline so as we can grow our business sustainably while furthering our impact to educate the masses on proper child nutrition.