Brand development to reach retail market
Support Poverty Alleviation in Lima , Peru
PROJECT DESCRIPTION AND IMPACT
Today, our social enterprise only operates in the wholesale market which stops our producers from accessing greater margins and us from making our cause known to final consumers all over the world. As first step, our objective is to direct 10% of our production to the retail market in Europe and the United States within 2 years.
What do we want to achieve with this project?
- Add value to our product allowing a better return to the producers in the Peruvian Andes
- Value the quality and the origine of our product as well as the great work of the Andean communities working with us
To meet this challenge, we need the support of professional to start the process with experience in brand design and development and who also knows about distribution channels access strategy and web marketing.
- Creation of brand design
- Roadmap of distribution channels strategy
And of course the deliverables will be discussed according to the analisis of Experteer.
- Brand Design
- Brand Strategy
ADDITIONAL USEFUL LANGUAGES:
We Provide These Local Benefits
We provide accomodation. There's no picture available because we would rent it for the arrival of the volunteer. It would be near the office in the discrict of San Borja which is a nice area with parks, quick acces to transports and train, malls, shops, market places and restaurants.
Breakfast and lunch
two meals per day
The Experteer can learn Spanish, business model and social experience directly with the value chain of the least benefited communities in our country
We can provide transportation and a translator in case the expert speaks English, and also a tour to jauja city,To know the process of manufacture of our product moss as well as a tour of that city
This opportunity accepts applications for virtual experteers.
Questions & Answers About this Opportunity
Mission: Poverty Alleviation
Size: Small organization: 5 - 25 persons
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