Social Impact Project for Technology + Strategy Project - SAP APJ Cohort

Project Description and Impact

The Infokul Enterprise is premised on the growing need to digitalize the agri and rural supply chain by collecting and collating granular data of supply chain. Its flagship offering, I-MILK, India's first Bulk Sourcing Solution for Fresh, Unmixed Milk with traceability, was launched in May 2023 by industry veterans from premier Institutes, IIM, IIT and IRMA. Women dairy groups in Alwar, within the vicinity of 100 kms, were linked to hotels near Gurgaon, Delhi. I-MILK offers unique proposition to high end hotels like ITC Fortune, Heritage Resorts, Karma Lakelands and sweet shop chains to source fresh natural milk from nearby women dairy farmers with no single use plastic for their green sourcing mandate as well as promote responsible consumption among their discerning customers who are increasingly asking for natural products. I-MILK seamlessly brings together Market Information, Linkages and Knowledge to dairy farmers, transforming the lives of hundreds of women farmers, Dairy Didis.