Social Impact Project for Branding & Positioning Consultant for AgeWatch Africa

Project Description and Impact

This project is all about helping AgeWatch Africa Foundation make a strong market entry by crafting a brand and positioning strategy that resonates with older persons in rural Kenya and their caregivers. We’re in a completely new market here, with very few established players or trends to learn from. Because of this, we need to package our services in a way that speaks to the real needs of our clients and stands out in a space where there’s a lot of misinformation and low-quality providers.

Learning Opportunity

By working with us, you’ll get firsthand exposure to the challenges and opportunities of establishing a social enterprise in a completely new sector—the care economy in Kenya. You’ll learn how to navigate a market where trust and clear communication are essential, and you’ll have the chance to create something impactful and lasting that will set the standard for care services in our region.