Social Impact Project for Memory Lane Games UX review - India Cohort

How This Works

As part of the TRANSFORM Support Hub, you will learn how to advance your career while getting hands on experience on projects like this one.

Project Description and Impact

We are a small team that started making games for our own Mums. We've learned a lot delivering over 100,000 app downloads but we are seeing need for UX vision and discipline.

Our mission is frustration-free design. We need help meeting this important goal.

Learning Opportunity

We are transforming dementia care and treatment with games-as-medicine and we are doing this globally, including serving many underserved populations in dementia.

Our purpose attracts talent.

Those who collaborate with us appreciate our story (we began making games for our own Mums) and can also enjoy helping us make games on their own hometowns (anywhere) and hobbies to trigger positive memories for people living with dementia.

The Lancet journal recently reported that the #1 modifiable risk factor for dementia in older life is social isolation. We get people with dementia tia talking by making it easy for THEM to find something they want to talk about with family and caregivers. Given the barriers of apathy, frustration, agitation and challenging behaviours associated with dementia, we hope you will see the need for simple yet scaleable solutions to help manage cognitive decline. Globally.