Social Impact Project for Marketing/Sales Project to Support The Fetosense Project

How This Works

As part of the TRANSFORM Support Hub, you will learn how to advance your career while getting hands on experience on projects like this one.

Project Description and Impact

The Fetosense Project was born out of the need to address critical gaps in maternal and fetal healthcare, particularly in regions with limited access to advanced medical infrastructure.

Origins and Vision:

Founded by an IIT Bombay-incubated company, CareNX Innovations, Fetosense was conceptualized to improve pregnancy outcomes through innovative and cost-effective solutions.
The project leverages AI-based technology to empower healthcare providers with accurate, real-time insights during pregnancy monitoring, ensuring safer maternal and fetal care.
It aims to democratize access to high-quality fetal monitoring tools for gynecologists, general physicians, and healthcare workers in both urban and remote settings.

Features and Innovations:

Fetosense is a smartphone-based wireless NST/CTG machine designed to monitor fetal heart rate and uterine contractions efficiently.
The device offers features like auto-interpreted results, cloud-based storage, live remote monitoring, and a paperless approach, reducing costs and improving usability.

Validation and Scale:

Backed by validation partners like Nanavati Hospital and KEM Hospital, Fetosense ensures clinical reliability.
With tech partnerships from Google and CISCO, and over 700+ installations globally, the project has proven its scalability and impact.

Impact:

Over 500,000 pregnancies monitored, contributing to a 30% reduction in NICU admissions.
Supported by organizations like UNICEF Venture Fund, the project focuses on extending its reach to rural and underserved areas.

Future Goals:

Transitioning to AI-based interpretation models for more accurate and automated insights.
Making the solution open-source to benefit a wider healthcare ecosystem.
Collaborating with governments and healthcare organizations to integrate Fetosense into public health programs.

Fetosense embodies the mission of making pregnancy safer and healthier, one heartbeat at a time.

Learning Opportunity

An experteer working with CareNX Innovations and the Fetosense Project will gain a rich, multi-faceted experience across innovation, healthcare technology, and impact-driven entrepreneurship. Here's what they can learn:

1. Cutting-Edge Healthcare Technology

AI and IoT Applications: Hands-on experience with AI-based solutions like Fetosense, integrating machine learning for clinical decision-making and IoT-enabled devices for remote monitoring.
Product Development: Insights into the end-to-end lifecycle of building, validating, and scaling medical devices, including regulatory compliance and quality assurance.

2. Scaling Impact in Global Health

Problem-Solving in Resource-Limited Settings: Understand the unique challenges and opportunities of delivering healthcare solutions in underserved areas.
Global Health Systems: Exposure to collaborations with organizations like UNICEF, governments, and hospitals in developing countries.
Data-Driven Impact: Learn how to measure and communicate the real-world outcomes of health interventions, such as reductions in NICU admissions.

3. Entrepreneurial Mindset and Leadership

Startup Dynamics: Work in an agile, fast-paced environment where innovation meets execution.
Strategic Decision-Making: Participate in fundraising, milestone planning, and investor relations, learning how to navigate challenges like scaling capacity or pivoting resources.
Team Building and Collaboration: Engage with a multi-disciplinary team, understanding how to align efforts across tech, healthcare, and business functions.

4. Policy and Advocacy

AI in Health Policy: Learn how to influence and adapt to evolving healthcare policies and contribute to policy discussions at the national and global level.
Collaborations: Work with stakeholders like the National Health Mission and international health bodies to scale innovations sustainably.

5. Personal Growth and Purpose

Mission-Driven Work: Experience the fulfillment of contributing to maternal and fetal health, improving lives across communities.
Global Exposure: Interact with healthcare systems and professionals across India, Southeast Asia, Africa, and beyond.

By working with CareNX, experteers can not only sharpen their professional skills but also make a meaningful impact in advancing global healthcare.