Digital Marketing Analytics Expert
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You must be able to speak English.
Additionally, speaking Spanish would be helpful.
When Can You Start?
You can start as soon as possible and stay for 4 weeks to 2¾ months
Description and Impact
As a digitally native apparel brand, most of our income comes from online sales. We need an expert in marketing analytics to help us measure and strengthen our digital marketing/advertising strategy.
The Experteer will work with our Marketing Director to analyze and measure our current strategy, improve it using the findings, and develop a measurement system to keep track of every KPI. This project will be a success if we end up with the following:
- A solid marketing strategy, including % of budget to be spent in each part of the funnel and each marketing channel.
- A robust measurement process and platform, which allows us to track every KPI and know if our campaigns and website are performing correctly.
- Definition of our hero channel, where we will spend most of our marketing efforts
We Provide These Local Benefits
- Learning Opportunity
Our offices are at the heart of Roma Norte, the hippest neighborhood in Mexico City. We can provide a nice Airbnb room in the neighborhood (we will send various options for the Experteer to choose), within walking distance of the office.
- How a growing startup works
- How a social enterprise works
- How developing economies move
- How the different teams in the apparel/retail/e-commerce industry work
- Trips with the team to the indigenous communities we are impacting (Eg. Naupan in the Northern Sierra of Puebla, or Tenango in the middle of the Hidalgo forest)
- A solid group of local friends to show you around Mexico City. Expect everything from Lucha Libre and Mexican restaurants to concerts and art exhibitions
- Access to the numerous entrepreneurship and social impact events
- A strong network in the country, ranging from investors and CEOs to artists and influencers
This project accepts applications for virtual experteers.