B entrepreneurs (Empresas B) seek to create viable companies that offer solutions to social and/or environmental problems. They are aware that profits are needed to maintain and grow a business, but they are not willing to generate these profits at any cost. B Corps seek the inclusion of excluded groups, create more equitable, horizontal companies, prioritize the restoration of degraded ecosystems, the decrease, reuse, and recycling of waste, promote healthy eating and a healthy lifestyle, or add value to local cultures and products.