Mexico City Area, Mexico, Mexico

Digital Marketing Analytics Expert

Support No Poverty

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Skills Needed

  • Advertising
  • Brand Strategy
  • Data Analysis
  • Marketing
  • Monitoring & Evaluation

Estimated workload

Full-time

Language Proficiencies

You must be able to speak English.
Additionally, speaking Spanish would be helpful.

When Can You Start?

You can start as soon as possible and stay for 4 weeks to 2¾ months

Benefits

Accommodation

Funded by

Promotora Social logo

Project Details


Description and Impact

As a digitally native apparel brand, most of our income comes from online sales. We need an expert in marketing analytics to help us measure and strengthen our digital marketing/advertising strategy.

Deliverables

The Experteer will work with our Marketing Director to analyze and measure our current strategy, improve it using the findings, and develop a measurement system to keep track of every KPI. This project will be a success if we end up with the following:

  • A solid marketing strategy, including % of budget to be spent in each part of the funnel and each marketing channel.
  • A robust measurement process and platform, which allows us to track every KPI and know if our campaigns and website are performing correctly.
  • Definition of our hero channel, where we will spend most of our marketing efforts 

We Provide These Local Benefits


Benefits Overview

  • Accommodations
  • Learning Opportunity

Accommodation

Our offices are at the heart of Roma Norte, the hippest neighborhood in Mexico City. We can provide a nice Airbnb room in the neighborhood (we will send various options for the Experteer to choose), within walking distance of the office.

Learning Opportunity

  • How a growing startup works
  • How a social enterprise works
  • How developing economies move
  • How the different teams in the apparel/retail/e-commerce industry work

Additional Benefits

  • Trips with the team to the indigenous communities we are impacting (Eg. Naupan in the Northern Sierra of Puebla, or Tenango in the middle of the Hidalgo forest)
  • A solid group of local friends to show you around Mexico City. Expect everything from Lucha Libre and Mexican restaurants to concerts and art exhibitions
  • Access to the numerous entrepreneurship and social impact events
  • A strong network in the country, ranging from investors and CEOs to artists and influencers

Virtual

This project accepts applications for virtual experteers.

Ask a question about this project

Hi, Would you say the marketing or the advertising side of this role is the larger? I have a strong background of 4 years in advertising in London across all channels however less knowledge in marketing.
Dan, Jan 3rd, 2018
Hi Dan! Its about 70% advertising (Facebook and Google platforms) and 30% other marketing efforts (PR, events, influencers, mail) Would love to learn more about you and your background if you are interested in the opportunity!
Representative of this project, Jan 3rd, 2018