Social Impact Project for Brand Book and Strategy Revision

Project Description and Impact

We recently restructured our company into three distinct business units, but our current brand book and strategy heavily focus on the B2C market. We need to revise these materials to accurately reflect our expanded focus on B2B and B2G/B2D sectors to ensure cohesive branding and positioning across all areas of the business.

Learning Opportunity

This project offers the chance to work closely with an organization making a real impact in the lives of people in West Africa, and you'll gain experience in crafting a brand strategy that resonates across diverse market segments.