Social Impact Project for Brand Identity Refresh and Streamlined Digital Presence

Project Description and Impact

Historically, our brand and marketing strategies have targeted a B2C audience exclusively. However, we now recognise significant growth opportunities in our impact-focused/B2G/donor-oriented segment and our emerging B2B segment. We aim to align these new segments into a cohesive, overarching brand identity and online presence that seamlessly matches to the needs of our focus customers. Right now it's either confusing or incomplete.

Learning Opportunity

We provide access to electricity in some of the most energy-deprived and hardest to reach customers in the world. Our focus market, Sierra Leone, has an electrification rate of just 25%. This is an opportunity to support a mission driven company that has economic and climate justice at the core of our mission (as energy is both a key enabler of development and contributor to climate change).