Project Description and Impact

As Agramaark scales its agro-trading operations across rural and tribal geographies, the complexity of managing sourcing, logistics, quality, pricing, and market linkages increases significantly. A technology platform is no longer a luxury—it's a strategic necessity. Here’s why:

1. Streamlining Fragmented Operations

Agramaark currently works across multiple districts with thousands of smallholder farmers, SHGs, and local traders. Manual or semi-digital systems limit real-time visibility and coordination.

A tech platform will:

• Integrate procurement, inventory, and logistics data

• Enable real-time tracking of produce and supply chain flows

• Automate routine processes (e.g., dispatch, invoicing, payment)

2. Enhancing Traceability and Transparency

Buyers—especially institutional and export markets—increasingly demand product traceability, quality assurance, and compliance documentation.

The platform will:

• Digitally map farmer profiles, land, and crop history

• Track produce movement from source to market

• Build trust and credibility with buyers through transparent systems

3. Improving Price Discovery and Market Access

Rural producers often lack visibility into fair prices and market demand. A digital platform will:

• Provide real-time market rates and price alerts to farmers

• Enable digital auctions or match-making with buyers

• Support data-informed procurement and sales strategies

4. Empowering Rural Producers and Women Collectives

Women-led SHGs and FPOs are key partners in Agramaark’s ecosystem, yet they face barriers due to low digital access and financial exclusion.

A user-friendly platform will:

• Simplify onboarding and participation via mobile-based apps

• Integrate with digital payments, credit scoring, and insurance tools

• Enable digital identity, history, and performance tracking

5. Generating Data for Growth and Decision-Making

Agramaark’s expansion needs to be data-informed. A centralized tech system will:

• Capture granular data on volumes, prices, locations, and partner performance

• Support predictive analytics for demand planning and risk management

• Enable impact reporting for CSR partners, funders, and government

6. Enabling Scale and Replicability

Without tech, scaling across new geographies means duplicating human effort. With tech:

• Systems are standardized and replicable across districts

• New partners and locations can plug into an existing platform

• Organizational efficiency improves while keeping costs lean

In Summary:
A dedicated tech platform will help Agramaark become more efficient, transparent, scalable, and impact-driven. It will bridge the last-mile gap between rural producers and high-value markets—unlocking income opportunities and building an inclusive agri-commerce ecosystem.

Learning Opportunity

. Mission-Driven Partnership with Tangible Impact
Agramaark isn’t just building a business—we’re building a movement to transform rural and tribal agriculture. As a consultant, your expertise will directly contribute to:

• Increasing incomes for thousands of smallholder farmers and women producers

• Strengthening sustainable supply chains for underserved geographies

• Creating tech solutions that address real-world, last-mile challenges

You’ll be applying your skills where they matter most—on the ground, with real people, and for systemic change.

2. Opportunity to Design a Scalable, Inclusive Agri-Tech Model
Agramaark is at a pivotal stage of growth, with operations expanding rapidly across Odisha and Eastern India. The digital platform we envision will be:

• A first-of-its-kind, tech-enabled rural commerce backbone

• Designed for scale and replicability across regions and states

• Focused on inclusive design—multi-lingual, mobile-first, and rural-friendly

Virtual

This project accepts virtual experteers.

About the Hosting Organization

Mayurbhanj Grand Private Limited is a For-profit with social mission working on Arts and Crafts, Environmental Services, Logistics and Supply Chain, Public Policy, Veterinary.

Representative