Social Impact Project for Reporting & Communicating Impact For a Baby Nutrition Startup (Food Manufacturer and Educator)

How This Works

As part of the TRANSFORM Support Hub, you will learn how to advance your career while getting hands on experience on projects like this one.

Project Description and Impact

We are a Tanzanian nutrition start-up that addresses the increasing problem of hidden hunger among children under 5 years old in our country. Most children in this age bracket are lacking proper nutrients in their foods and furthermore parents don't have enough nutrition knowledge to address this issue. That's where we come in. We manufacture and distribute nutritious baby food products which combine tech in the form of bio-fortification and nature in the form of superfoods like almonds. Our products have a good mix of micro and macro nutrients for all around healthy nutrition to children at affordable prices. We have supplied over 40,000 units of products so far.

We also provide free nutrition education via social media platforms including Instagram, Facebook, Tiktok and Whatsapp. We have amassed a community of 200,000 parents (mostly mothers) across these online communities giving them various nutrition tips and healthy food recipes for their young ones. For those who need in depth education we offer affordable child nutrition classes. We have enrolled over 8,000 parents in these classes so far.

We have various angles of impact in our value chain, from the way we source products, our product composition, our employment guidelines, our packaging, our model to educate then sell and our commitment to sustainability, we have multiple angles to work with. Unfortunately we dont have a structure to report and communicate it as well as we would love to. And that is why we need support. As a consultant executing a positioning strategy that will enable us to come out in the best possible way in terms of impact and developing a reporting structure that can enable us to properly communicating our impact, we would be better off while interacting with potential donors/impact investors. In this way we can increase our chances of securing funding for growing our impact and business and properly communicate how we are doing in terms of impact to other stakeholders and the public.