Social Impact Project for Raising Grant/Equity Capital for a Baby Nutrition Startup (Food Manufacturer and Nutrition Educator)

How This Works

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Project Description and Impact

We are a Tanzanian nutrition start-up that addresses the increasing problem of hidden hunger among children under 5 years old in our country. Most children in this age bracket are lacking proper nutrients in their foods and furthermore parents don't have enough nutrition knowledge to address this issue. That's where we come in. We manufacture and distribute nutritious baby food products which combine tech in the form of bio-fortification and nature in the form of superfoods like almonds. Our products have a good mix of micro and macro nutrients for all around healthy nutrition to children at affordable prices. We have supplied over 40,000 units of products so far.

We also provide free nutrition education via social media platforms including Instagram, Facebook, Tiktok and Whatsapp. We have amassed a community of 200,000 parents (mostly mothers) across these online communities giving them various nutrition tips and healthy food recipes for their young ones. For those who need in depth education we offer affordable child nutrition classes. We have enrolled over 8,000 parents in these classes so far.

At this stage we have achieved product-market fit and it's time to scale our impact. And this is why we need support. Due to capital restraints, we don't have working capital. We are able to run the business due to healthy margins (60%) but we cannot invest efficiently to propel growth into higher production, market awareness and bigger distribution. Our core business model is to educate then sell and therefore we are unable to scale this model as fast as we would love to due to the capital restraint. As a result there are millions of parents and children missing out on being impacted on us, and at other levels of the value chain we cannot provide more support to farmers that supply us and more employment opportunities to targeted impact groups.

We would love support to enable us to start raising capital via grants or equity so as we can grow our business sustainably while furthering our impact to educate the masses on proper child nutrition.