Social Impact Project for Digital Marketing Strategy to Support Elderly Care in Kenya

How This Works

In the MovingWorlds Institute Global Fellowship, you will learn how to advance your for-good career while getting hands on experience on projects like this one.

Project Description and Impact

We are a non-profit social enterprise offering professional elderly care services in Kenya and beyond. Through technological innovation, we remain always passionate about graceful aging. We focus primarily on the elderly and underserved members of the community who often attract the least attention.

We catalyze the development of quality and comprehensive caregiving service delivery to this target group through certified community caregivers. Our goal is to become a continental model for robust, policy-oriented, well-tested and community accepted elderly caregiving service. Starting from the community level, we empower the caregivers of the elderly with appropriate skills to enable them to build the capacity of the elderly and their immediate family members on graceful aging.

We also engage external stakeholders (i.e. Community leaders, governmental and faith-based representatives) to create a critical awareness of the current gaps in the care offered to the elderly. This creates early buy-in among the stakeholders to support our service model, and eventually stimulate the adoption of these services at the national level. The families of the elderly (in the diaspora and local cities and urban centers) will have full relief from the incessant anxiety about the condition of their elderly parents’ back home as they entrust us with the professional well-being of their loved ones at their retirement points.

Learn social impact frameworks and use it for:

Project team member shows usage of diapers to the elderly.

Learning Opportunity

By participating in the MovingWorlds Institute, you will first learn social impact frameworks and human-centered design before putting your existing skills and new knowledge to action.In addition, this organization will expose you to new things, like:

Experience with grassroots social enterprise along with the impact thereof.