Social Impact Project for Digital Marketing Experteer for Socially-Conscious Hiking Organization
Project Description and Impact
As tourism increases in Medellin, foreign businesses have benefited tremendously. However, the local communities have limited access to this prosperity and we hope to provide opportunities for local Colombians to tap into the economic opportunities that come with increased tourism.
Originally, our organization organized Group Hikes, Cultural Walks, Weekend Trips, and Trekking opportunities in Medellin and around Antioquia as a way to bring locals and foreigners together while generating a small income for the tour guides. We operated more like a club attracting local residents and foreigners who live and study in Medellin. For that reason, our events have been limited mostly to weekends.
We're looking to expand our operations and formalize our business structure. To this effect, we're going to expand the availability of our events. We're seeking an Experteer with marketing experience to help us increase our visibility and reach tourists who are in Medellin for a short time only: backpackers, families, and other visitors.
Our organization contributes a significant portion (25% at this moment) of earnings for each hiking trip towards projects from partner Foundations that support displaced and/or underprivileged families living in Medellin (after all, the reason we like Medellin so much is because of the people - and they deserve to benefit too). We have undertaken some of our own small social initiatives as well and have goals of opening a community house that offers temporary housing and support to struggling single parents or other marginalized community members.
By participating in the MovingWorlds Institute, you will first learn social impact frameworks and human-centered design before putting your existing skills and new knowledge to action.In addition, this organization will expose you to new things, like:
The Experteer can gain more experience getting to know the sustainable tourism industry in a competitive, rapidly increasing industry, and will have a lot of flexibility and autonomy as far as what strategies they choose in order to accomplish our goal.
If the Experteer is in Medellin we are happy to pay for lunches for the duration of the project! Since we are only asking for a couple hours a day for a short amount of time so we hope these will provide energy for those hours.
Experteer is welcome to join for all hikes, cultural walks, or other events that we provide, free of cost and with transportation paid for! I'm also available and happy to bring the experteer to get to know some interesting, off-the-beaten-path places in Medellin that the vast majority of visitors don't see, as well as provide any recommendations or company for events, nightlife, or any other activities. I think Medellin is really fascinating and am enthusiastic about sharing my knowledge about the city.
This project accepts virtual experteers.
About the Hosting Organization
Kinkaju Hikes, Colombia is a For-profit with social mission working on Education, Health / Wellness / Fitness, Travel & Tourism.