Consultant

CRM & Tech Expert with Marketing Experience

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Skills Needed

Online Marketing
Sales
Technology

Consultant

Provides information, makes recommendations, and assists with the implementation of solutions.

Outcomes

With your help, we'll build peace in the Holy Land through travel. The actual deliverables include:

Zoho (or similar) CRM reconfiguration: We know what we want changed. This part will require no coding, but someone who is adept at changing and adding fields in the CRM and associated suite of products.
Set up marketing campaigns, CTAs, funnels, and automations: We know our audiences, but we don’t know how to set-up the customer journeys in our business applications.
Train us on how to set up and run these campaigns in the future.
Ensure sales and marketing business apps are linked properly and when necessary, hack a new out of the box solution (i.e. create a new web-form, a link between our WordPress site and the CRM, etc).

Language Proficiencies

English

Estimated Workload

Part Time (2-15 hours a week)

When Can You Start?

As soon as posible

Timezone

Project Details

Description

We are a social enterprise travel company on a mission to create a more positive

and interconnected world through travel. We’re a certified B Corporation, operator of National Geographic’s Holy Land Expedition, and are been featured in a TED Talk with over 1.5 million views.

We currently offer socially conscious tours in 20+ destinations, but everything started in Israel and Palestine, where we originated the Dual Narrative Tour ™. These tours have been proven to shatter stereotypes and build bridges in the world's most intractable conflict.

Between Israel and Palestine, over 4 million tourists visit each year and currently we only reach a small fraction of them. With the right tech marketing know-how, we can reach significantly more people and build peace in a region that desperately needs it.

Why you, why now? Up until now, we have only sold our tour products to affinity group leaders (Pastors, Professors, and Rabbis) and therefore, the product has not been offered to the masses. We want to change that. We need need someone like you to implement our digital marketing strategy and help us reach a much higher percentage of the millions of people who visit Israel and Palestine each year.

Other Requirements

A tech expert who has worked hand in hand with marketing teams before to implement successful CRM solutions and marketing campaigns. Someone who gets the tech side of marketing (tactically speaking). We need someone who can make the changes in our CRM and other relevant business applications (i.e. marketing and mail) necessary for us to scale this effort. We don't need brand, messaging, or copywriting assistance. We need a tech person who gets marketing and can set up our systems and automate them with our CRM.