Based in Guatemala


A For-profit with social mission

Organization Details

Luum means earth.

​We select extraordinary local brands that are good for people and for the planet, and bring their amazing products to the largest markets in the world using the power of e-commerce.

​We measure our brands' impact on the environment, their employees, customers and community. By helping our brands grow, Luum generates a positive impact exponentially.

Impact Story

There are many companies that make high quality, beautiful and useful products that are made responsively and have social and environmental impact, which have problems scaling their sales and finding sustainability. We help them grow substantially by managing their ecommerce operations and find ideal customers for their products all over the world.

Our brands include MEEMA, which makes upcycled denim and cotton textiles for the home, saving thousands of liters of water for every kilogram of material processed; MAI We Care, which makes clothing for cancer and post-surgery patients, helping them be more comfortable during their medical interventions; and BAOBAB, which makes all-natural, biodegradable personal care products and gives soap to schools in Guatemala.