My company OpenBusiness Africa, a woman-owned fintech has developed a retail trade platform that enables retail merchants to digitize their record-keeping and operations using a mobile-first approach. Our primary channel is a mobile POS app. This is directly related to over 90% of MSMEs in Kenya being informal or operating manually with poor records and are highly cash-driven.
Once our clients automate this way, they get to have real-time visibility and control of their business even on their mobile devices.
These insights are valuable for all third parties that businesses regularly engage with including financiers, insurers, suppliers, governments, and customers.
Overall, we deliver control, profits, and freedom to small business owners. We support women entrepreneurs to optimize their work-life balance as shared via this customer testimonial: https://youtu.be/Z-A8bfTL1ZY
Most importantly, we are creating a succession legacy for local businesses.