Marketing Specialist to Support a Social Innovation Hub
This project was matched to another person! For similar projects, get introduced to this organization.
Consultant (Typically 1 - 12 weeks)
You must be able to speak English.
Additionally, speaking French, Arabicwould be helpful.
When Can You Start?
You can start Flexible
Description and Impact
Our organization is rapidly expanding and has recently launched a new fablab, a community fabrication space, and we are looking for an Experteer to help us develop and implement a multi-channel marketing strategy and campaign that can strongly position our organization as a leader in social innovation. The marketing strategy is organization-wide but the campaign will be targeted for different stakeholders. We would like this strategy to be the base of our operations, programs and long-term impact and the campaign to boost our online existence and build our brand in order to deliver high impact results.
Our goal is to set up a marketing road map and build brand awareness for our organization among different stakeholders, highlighting the stories of our community and our impact. We want to allow potential partners and members to easily find our site and create a sense of community around our brand concept that promotes social innovation, social entrepreneurship and community resilience.
Results to be achieved:
- Creation of comprehensive and custom marketing strategy (online and offline)
- Implementation of digital marketing activities (including automation and content generation)
- Audit on campaign’s results via analytics
- Training of staff members to continue implementing a marketing campaign
Our ideal Experteer is an experienced and creative professional with a deep interest in having a positive impact. The candidate should have a great experience in marketing and storytelling and communication.
We Provide These Local Benefits
- Learning Opportunity
- Good For Groups
You will gain first hand experience of a social innovation in Tunisia, learning about community empowerment and community economic development and if you are learning Arabic, this will be a great opportunity to practice it! In addition, you will benefit from learning about the Arab world history and evolution as well as planned trips to museums and attractions provided by staff members.
We will provide office space, coffee, tea and some snacks.
We are highly interested and committed to this project and the selected Experteer will be working closely with team members and staff as well as board members.
This project accepts applications for virtual experteers.