Guatemala City, Guatemala

Digital Marketing Experteer

Support Decent Work and Economic Growth

This project was matched to another person! For similar projects, get introduced to this organization.

Skills Needed

  • Brand Strategy
  • Marketing
  • Online Marketing
  • Social Media
  • Strategic Marketing

Language Proficiencies

You must be able to speak English.
Additionally, speaking Spanishwould be helpful.

When Can You Start?

You can start as soon as possible and stay for 3 weeks to 2¾ months

Benefits

Meals

Travel Stipend

In Partnership With

agora_partnershipslogo

Project Details


Description and Impact

Our organization has recently launched a new e-commerce platform and we are looking for an expert to develop and implement a Multi-Channel Digital Marketing campaigns that can strongly position our company as a handmade platform for home decor and personal accessories targeted at socially conscious consumers. We want this campaign to boost our online sales and build our brand in order to deliver transformative business results and ultimately contribute to a higher ROI and Sales, that can help our organization to bring back better income opportunities for the artisan communities that are part of our network.

Deliverables

Our aim is to build exposure and brand awareness for our organization, highlighting the stories of our artisan partners and educating the customers behind the stories of the products. We want to allow potential customers to easily find our site and create a sense of community around our brand that promotes a handmade lifestyle that contributes to the sustainable income of artisans.

Deliverable could include:

  • Creation of comprehensive and custom digital marketing strategy (Facebook and Instagram ad campaigns, Google Ads, etc.)
  • Implementation of digital marketing activities (including combined activities such SEO, Social Media, PPC and Content Marketing)
  • Audit on campaign’s results via analytics
  • Training of junior graphic designer to follow-up on digital marketing campaign

 

Great for people with marketing skills! Interested but not the right length? Like this organization and have an idea how your skills can help? Message us at: match@movingworlds.

We Provide These Local Benefits


Benefits Overview

  • Travel Stipend
  • Learning Opportunity
  • Meal Stipend

Travel Stipend

We will contribute with USD 300 for the airfare of the selected expert.

Learning Opportunity

You will gain first hand experience of a design-focused social enterprise, learning about handcraft techniques, rural economic development and if you are learning spanish, this will be a great opportunity to practice it!

Food Stipend

We will provide daily lunch during weekdays at a local restaurant near our studio in Zone 4. From time to time, our co-founders will also prepare home-cooked food to honor the expert!

Additional Benefits

Opportunity to live in and be immersed life in Guatemala City. Our studio is located in the vibrant and creative hub of the city, an area home to Paypal offices, art galleries, up and coming designer studios, architecture firms and lots of restaurants, coffee shops and bars. You will be able to be part of a social enterprise impacting the lives of more than 500 artisans and their families, helping them access sustainable income opportunities. You will have the opportunity to travel to the highlands of Guatemala with our team and meet some of our artisan communities. The expert will also be able to choose from our stock one of our 5x8 ft handmade wool rugs (retail value of $350) as an appreciation of their work wit us.

Virtual

This project accepts applications for virtual experteers.

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