Asunción, ( Capital) y Reserva Natural del Bosque Mbaracayu ( Departamento de Canindeyu), Paraguay

Digital Marketing and communications expert to promote Natural Products and contribute to the education of young indigenous women

Support Quality Education

Skills Needed

  • Communications
  • Design (Web or Print)
  • Online Marketing

Language Proficiencies

You must be able to speak Spanish.
Additionally, speaking English would be helpful.

When Can You Start?

You can start as soon as possible and stay for 2 weeks to 2¾ months

In Partnership With


Project Details

Description and Impact

ENGLISH: Our organization seeks to support young indigenous women from rural areas through quality education. From our parent organization, we developed a social enterprise branch that sells natural products such as honey, spices, and jams. The goal is to create a self-sustainin model couched in economic, social, and environmental values. 

We are seeking an Experteer to support us in designing a marketing strategy to help promote our products. 


Mbaracayú Productos® nace desde la Fundación Moisés Bertoni como un emprendimiento social que busca la auto sustentabilidad del Centro Educativo Mbaracayú (CEM) donde mujeres jóvenes indígenas y campesinas reciben educación de calidad

Nos enfocamos en la producción y fraccionamiento de productos naturales como:  Mieles, Especias, y Mermeladas entre otros, buscando  alcanzar valores relevantes en la dimensión económica, social y ambiental. 

Para potenciar nuestra marca Mbaracayu Productos, y aumentar nuestra ventas, necesitamos enfocarnos en diseñar un Plan Comunicacional & de Marketing y ejecutar acciones concretas que ayuden a la promoción de nuestros productos.



The concrete results we anticipate include;

  • A Strategic Communication & Marketing Plan
  • Digital Marketing: set up a Facebook Account under the Mbaracayu Brand Products and plan of posting along with digital material designed.
  • Elaboration of stories through video, photos, flyers. (Storytelling)
  • Developing product catalog (Graphic Design)


Los resultados concretos que estamos necesitando, incluyen.

  • Elaboración de Plan estratégico de Comunicación & Marketing
  • Marketing Digital--: Creación de Cuenta de Facebook bajo la Marca Mbaracayu Productos y plan de posteo  junto con material digital diseñado. 
  • Elaboración de : historias ( storeteling), video, fotos, flyers.  ( Storyteling)
  •  Elaboración de catálogo de productos ( Diseño Gráfico)

We Provide These Local Benefits

Benefits Overview

  • Learning Opportunity
  • Good For Groups
  • Good For Families

Learning Opportunity

Model of Sustainable Development integrated to :

  • Education
  • Women Empowerment
  • Gender Equality
  • Eco-Tourism
  • Rural Development
  • Natural Reserve Management
  • Nature Conservation
  • Sustainability 


Additional Benefits

Touristic activities at the Mbaracayu Natural Private Reserve

Visit to the Monumento Cientifico Moisés Bertoni




Ask a question about this project