Asunción, ( Capital) y Reserva Natural del Bosque Mbaracayu ( Departamento de Canindeyu), Paraguay

Digital Marketing and communications expert to promote Natural Products and contribute to the education of young indigenous women

Support Quality Education

Skills Needed

  • Communications
  • Design (Web or Print)
  • Online Marketing

Language Proficiencies

You must be able to speak Spanish.
Additionally, speaking Englishwould be helpful.

When Can You Start?

You can start as soon as possible and stay for 2 weeks to 2¾ months

In Partnership With

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Project Details


Description and Impact

ENGLISH: Our organization seeks to support young indigenous women from rural areas through quality education. From our parent organization, we developed a social enterprise branch that sells natural products such as honey, spices, and jams. The goal is to create a self-sustainin model couched in economic, social, and environmental values. 

We are seeking an Experteer to support us in designing a marketing strategy to help promote our products. 

SP:

Mbaracayú Productos® nace desde la Fundación Moisés Bertoni como un emprendimiento social que busca la auto sustentabilidad del Centro Educativo Mbaracayú (CEM) donde mujeres jóvenes indígenas y campesinas reciben educación de calidad

Nos enfocamos en la producción y fraccionamiento de productos naturales como:  Mieles, Especias, y Mermeladas entre otros, buscando  alcanzar valores relevantes en la dimensión económica, social y ambiental. 

Para potenciar nuestra marca Mbaracayu Productos, y aumentar nuestra ventas, necesitamos enfocarnos en diseñar un Plan Comunicacional & de Marketing y ejecutar acciones concretas que ayuden a la promoción de nuestros productos.

Deliverables

EN:

The concrete results we anticipate include;

  • A Strategic Communication & Marketing Plan
  • Digital Marketing: set up a Facebook Account under the Mbaracayu Brand Products and plan of posting along with digital material designed.
  • Elaboration of stories through video, photos, flyers. (Storytelling)
  • Developing product catalog (Graphic Design)

SP:

Los resultados concretos que estamos necesitando, incluyen.

  • Elaboración de Plan estratégico de Comunicación & Marketing
  • Marketing Digital--: Creación de Cuenta de Facebook bajo la Marca Mbaracayu Productos y plan de posteo  junto con material digital diseñado. 
  • Elaboración de : historias ( storeteling), video, fotos, flyers.  ( Storyteling)
  •  Elaboración de catálogo de productos ( Diseño Gráfico)

We Provide These Local Benefits


Benefits Overview

  • Learning Opportunity
  • Good For Groups
  • Good For Families

Learning Opportunity

Model of Sustainable Development integrated to :

  • Education
  • Women Empowerment
  • Gender Equality
  • Eco-Tourism
  • Rural Development
  • Natural Reserve Management
  • Nature Conservation
  • Sustainability 

 

Additional Benefits

Touristic activities at the Mbaracayu Natural Private Reserve

Visit to the Monumento Cientifico Moisés Bertoni

 

 

 

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