Surabaya, Indonesia

Retail Market Specialist for Fashion Accessories/Jewelry to Empower Women Artisans in Indonesia

Support Gender Equality

Skills Needed

  • Brand Strategy
  • Business Strategy
  • International Business
  • Marketing
  • Strategic Marketing

Estimated Workload

Part-Time (>8h <30h/week)


Pro Bono Consultant

Language Proficiencies

You must be able to speak English.
Additionally, speaking Indonesian would be helpful.

When Can You Start?

The ideal start date for this project is as soon as possible.

Project Duration

The estimated duration of this project is 2 weeks.




In Partnership With


Funded by

Kering Foundation logo

Project Details

Description and Impact

We are in the fashion accessories business and we have a passion for empowering women artisans in our society so they can help their families financially. We are currently developing our retail market for fashion accessories/jewelry product. Our company just recently started a retail market product line (before this we have been solely in the wholesale market) and we do not have any physical store.

We are looking for a retail market specialist who can help us to make a marketing plan for the retail market which has the mission to empower woman artisans in Surabaya, Indonesia. Currently, we only use an online marketing platform and various exhibitions to promote our brand. We need a  retail marketing plan to make our company more competitive. Our end goal is to give more to the women artisans we want to help.


The chosen candidate will work with a representative from our company to finish this project. The following results are a list of items we feel can be achieved within 2 weeks:

  • Train our staff to have a basic retail market understanding in the fashion accessories/jewelry industry
  • Design a marketing plan for us to enter the retail market
  • Designing a marketing kit for exhibitions

Project Files

Retail Marketing

We Provide These Local Benefits

Benefits Overview

  • Accommodations
  • Learning Opportunity
  • Meal Stipend


For Kering Group employees, accommodation will be provided. 

For all other applicants, you will need to find provide your own accommodation. 

Learning Opportunity

You can learn about Indonesia’s market potential (physical store and digital market platform).

You can also learn about Indonesia culture in everyday life.

You can learn about a handmade based fashion accessories company.

You can learn about the life of women in Indonesia and their struggles and living conditions.

Food Stipend

For Kering Group employees, we will provide breakfast, lunch and dinner.

For all other Experteers, you will need to provide your own meals. 

Additional Benefits

We can provide:

  • transportation to and from the airport. 
  • local transport in the city and when visiting other areas for the program. 
  • a Sim card for a mobile phone. 

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