Social Impact Project for Optimize Google Ads Grant, Google Analytics, and other supporting platforms

How This Works

As part of the TRANSFORM Support Hub, you will learn how to advance your career while getting hands on experience on projects like this one.

Project Description and Impact

Lambert House is one of the oldest LGBTQ+ youth organizations in the country, was the first to receive 501(c)3 status in the US, and opened the first daily drop-in space for LGBTQ+ youth in the world. During the COVID-19 pandemic, we pivoted quickly to offer online programs to keep youth socially connected.

Now that we are offering in-person programs again, we need to rebuild our visibility to youth locally who, before the pandemic were too young to participate, and who have not heard of us yet. Google Search is a common way that youth find us already, and improving our Google Search Ads will make it even more likely that youth who would benefit from our programs will find us.

Learning Opportunity

The experteer(s) will learn about the risk factors that LGBTQ+ youth face, the needs they have, and how they can be a part of meeting those needs through partnership with Lambert House, and in their daily life.