Social Impact Project for Brand Strategy to Support Maternal Health Social Impact Venture

How This Works

In the MovingWorlds Institute Global Fellowship, you will learn how to advance your for-good career while getting hands on experience on projects like this one.

Project Description and Impact

We are a pioneering e-commerce social enterprise focused on maternal and newborn health. We have built the company from the ground up, using guerrilla marketing and some outsourced branding and marketing consultants. Now that we are almost ten years into our work, we look to possibly re-brand and rework our brand strategy to be truly global.

We need to strike a balance between our woman-power ethic and our position in the market as a serious distributor of medical devices and diagnostics.  Finding the right brand and strategy is critical to expanding our reach and reflecting our position as a market leader.

We are looking for a practiced brand strategist to help us create a brand strategy that crosses continents, cultures and languages and which is focused on medical devices and diagnostics to address maternal and neonatal health.


Learning Opportunity

By participating in the MovingWorlds Institute, you will first learn social impact frameworks and human-centered design before putting your existing skills and new knowledge to action.In addition, this organization will expose you to new things, like:

We are a really unique social impact venture with a lot of traction and plenty of room for the Experteer to shine and give his/her voice to the direction of this important venture.

Additional Benefits

  • A great team with a great mission
  • Beautiful co-working space to work out of



This project accepts virtual experteers.

About the Hosting Organization

Maternova, Inc. is a For-profit with social mission working on Hospital & Health Care, Global Development, Public Policy.