Social Impact Project for Brand Strategy Expert to Support our Organization
How This Works
As part of the TRANSFORM Support Hub, you will learn how to advance your career while getting hands on experience on projects like this one.
Project Description and Impact
we are a new/young spanish social enterprise. We promote the activity that has the greatest impact on people's future: reading for pleasure. According to the OECD and UNESCO, the activity that has the greatest impact on people's future is access to reading for pleasure.
Our mission is to spread in the spanish speaking context, starting from Spain, the cognitive, emotional and social benefits of reading aloud and to allow all people to have access to books, “recovering abandoned books to rehabilitate them.”
We have set ourselves an ambitious mission in the digital age: to give books a second life through their reuse. Despite what many may think, the consumption of paper books is still relevant. Far from disappearing, “more and more people feel the need to disconnect from screens and return to the physical format.”
Reading on paper, especially aloud, is a solution to many of the problems brought about by technology, such as the loss of social skills, techno-stress, loss of ability to concentrate and focus, and cognitive degeneration.
From an environmental point of view, reusing books is key to avoiding waste and promoting more conscious consumption. In addition, I was able to corroborate all these months recovering lost, abandoned or out-of-print books, that in the age of digital information, there is a mistaken perception that all knowledge is available on the Internet. Much of the content I have been able to access is not easily accessible online or is simply not possible.
With started a year ago with an online solidarity second hand bookstore, we offer everyone a more affordable option to acquire the same books, benefiting both families and the planet. A couple of months ago we openend our first fisical bookstore in Sevilla (Spain). Now we want to develop our reading aloud projects but we need a powerfull message and brand for taht
We transform lives through a social enterprise that seeks to spread the cognitive, emotional and social benefits of reading aloud, recovering second-hand books to rehabilitate them.
Learning Opportunity
I'm an Acumen fellow, an expert on social enterprise. It can really learn about a social enterprise, how other kinds of organisations are possible, lead by social impact and not increase revenue. It can learn about the reading world and how to transform lives with simple books that we don't use anymore. It can really help a new project to become a national /international reference. That's our aim.
How to create social innovation, and social impact. And how to use that thinking to make projects work.
Virtual
This project accepts virtual experteers.
About the Hosting Organization
El Club de los Raros Transformación Social is a For-profit with social mission working on Education, Libraries.