Brand Strategy to Support Maternal Health Social Impact Venture
Project Execution (Typically 1 - 6 months)
You must be able to speak English.
Additionally, speaking Spanish would be helpful.
When Can You Start?
You can start Flexible
Description and Impact
We are a pioneering e-commerce social enterprise focused on maternal and newborn health. We have built the company from the ground up, using guerrilla marketing and some outsourced branding and marketing consultants. Now that we are almost ten years into our work, we look to possibly re-brand and rework our brand strategy to be truly global.
We need to strike a balance between our woman-power ethic and our position in the market as a serious distributor of medical devices and diagnostics. Finding the right brand and strategy is critical to expanding our reach and reflecting our position as a market leader.
We are looking for a practiced brand strategist to help us create a brand strategy that crosses continents, cultures and languages and which is focused on medical devices and diagnostics to address maternal and neonatal health.
The brand strategist will do a landscape analysis of the market, the current customers, the future customers and the competitors (we have all of this information ready). Together, we will take a look at what our organization brand connotes and delivers and how to communicate this more effectively.
At the end of the project, the company will have a brand book backed by a brand strategy commensurate with its serious mission and global reach.
Friendly, engaging individual with creativity and follow through!!!
We Provide These Local Benefits
- Learning Opportunity
- Good For Groups
We are a really unique social impact venture with a lot of traction and plenty of room for the Experteer to shine and give his/her voice to the direction of this important venture.
- A great team with a great mission
- Beautiful co-working space to work out of
This project accepts applications for virtual experteers.