Social Impact Project for Market Research Support to Reach Target Audience

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Project Description and Impact

Vision Our vision is that all youth achieve their full potential.

Our broad and lofty statement reflects our belief that Big Brothers Big Sisters can influence systemic change in our community for the benefit of all youth.

Mission Our mission is to create and support one-to-one mentoring relationships that ignite the power and promise of youth

Our one-to-one mentoring relationships support the critical social and emotional development needed to help build resilience and promote the mental health and well-being of hundreds of youth we serve across our community. Now more than ever, Big Brothers Big Sisters volunteers and staff are stepping up to find innovative ways in serving our community to #KeepKidsConnected.

Big Brothers Big Sisters of the Midlands seeks to know more about who our Bigs (volunteer mentors), Littles (mentees), and families are. This knowledge will better enable the organization to target volunteer recruitment efforts to meet the growing needs of our community. Big Brothers Big Sisters of the Midlands faces ongoing challenges in recruiting volunteers to match with the youth on our waitlist.