Medellin, Antioquia, Colombia

Marketing support for coffee exporter to US Market

Support Decent Work and Economic Growth

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Skills Needed

  • Brand Strategy
  • Communications
  • Copywriting
  • Marketing
  • Strategic Marketing

Language Proficiencies

You must be able to speak English.
Additionally, speaking Spanishwould be helpful.

When Can You Start?

You can start as soon as possible and stay for 3 months to 4½ months

Benefits

Meals

Living Stipend

Travel Stipend

Project Details


Description and Impact

We are starting soon with selling roasted coffee to the US market. We have it roasted and packed here in Medelli­n and flown directly to Miami from where it is distributed by truck all over the US and Canada. We sell through wholesalers in different cities. But we still need to develop the brand and put it in the market. We need to develop a marketing strategy, create a website, online presence and printed promotional materials to be used by the wholesalers.

Deliverables

We're looking for someone with marketing experience. Experience with social media promotion and who has a knowledge of the American market. The goal is to set up a small but solid marketing campaign to bring across our message of a fair and sustainable coffee that benefits producers and the Colombian economy by having the value added activities of roasting and packing in the country of origin.

Additional Useful Skills

  • basic knowledge of Spanish

We Provide These Local Benefits


Benefits Overview

  • Living Stipend
  • Travel Stipend
  • Learning Opportunity
  • Meal Stipend

Living Stipend

To be discussed.

Travel Stipend

To be determined with the selected candidate

Learning Opportunity

You can learn about: -The coffee industry and specifically the specialty coffee industry -Tasting and selecting coffee -Situation in the Colombian countryside -Colombian Mountain culture through direct contact with farmers

Food Stipend

Lunch

Additional Benefits

Regular visits to coffee farmers all over Antioquia. Recreational weekend trips. Weekends at the family country house in Rio Negro.

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