Here's a new 7,000-word guide on corporate social responsibility to help you launch and scale social impact organizations at your company.
This guide, broken into 15 chapters, and it is based on years of research, educational content from the MovingWorlds Institute, and some of our award-winning programs designed with companies like Microsoft, Booking, Kering, Tableau, and more.
Whether you're a seasoned CSR professional or a budding social intrapreneur, we hope you find this guide helpful. Here are the 15 chapters:
SECTION I: History & Definition of CSR
Chapter 1: History of Corporate Social Responsibility
Chapter 2: What is Corporate Social Responsibility
SECTION II: The Business Case for CSR
Chapter 3: What is the Future of CSR?
Chapter 4: Why Your Business Should be Socially Responsible
Chapter 5: Why the World needs you to Step Up
SECTION III: How to Launch a CSR Program at Your Company
Chapter 6: Getting Started at Your Company
Chapter 7: Develop a Strategy
Chapter 8: Look for Bright Spots to Build Momentum
Chapter 9: Launch a Pilot
Chapter 10: Report on Impact and Set the Stage for Long-Term Measurement
SECTION IV: Scaling Your CSR Programs
Chapter 11: Scale with Partnerships
Chapter 12: Winning over Executives
Chapter 13: Empowering (and Aligning) Employees
Chapter 14: Going Public Within the Company and Beyond
Chapter 15: Continue to Scale
SECTION V: Appendix & Resources
We hope you like the guide, and if you have thoughts, edits, or ideas to improve it, please do let us know!
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