Social Impact Project for PR & Communications Experteer for USA Expansion
Project Description and Impact
We are a digitally native brand and social enterprise that works with hundreds of indigenous artisans, combining their traditional handcrafts with modern products and channels. Artisans involved with the brand are earning at least 300% more than before, and lifting themselves and their families out from under the poverty line.
The brand is growing fast in Mexico, and plans to enter the USA market next year after a few market tests we’ve made this year in LA and NY. We are searching for an Experteer with a strong PR & Communications background and knowledge of the US media to help us prepare the brand's launch and maximize the chances of success.
By participating in the MovingWorlds Institute, you will first learn social impact frameworks and human-centered design before putting your existing skills and new knowledge to action.In addition, this organization will expose you to new things, like:
-How a growing startup works
-How a social enterprise works
-How developing economies move
-How the different teams in the apparel/retail/e-commerce industry work
Our offices are in the heart of Roma Norte, the hippest neighborhood in Mexico City. We can provide a nice Airbnb room in the neighborhood (we will send various options for the Experteer to choose), all within walking distance of the office.
This project accepts virtual experteers.
About the Hosting Organization
Someone Somewhere is a For-profit with social mission working on Consumer Goods, Fashion, Retail.