Social Impact Project for Market Outreach Strategy for Arqlite
Project Description and Impact
Planning market outreach and team organization to address the several different markets the company is currently aiming for, based on their value and potential:
Arqlite is a recycling technology company serving massive industries, developing highly efficient materials made 100% from discarded, previously unrecyclable plastics. Our proprietary upcycling system can process laminates and mixed plastic streams, providing an enterprise-scale solution for municipalities and businesses alike. Our trademark product is Arqlite Smart Gravel, an eco-friendly and efficient aggregate taking the best of plastic polymers and resulting in 3x lighter and 10x better insulator than mineral gravel. It can be a substitute filler for non-structural lightweight concrete in construction, asphalt roadways, concrete precast elements, or an efficient drainage layer for landscaping, gardening, and hydroponic projects.
Arqlite is manufacturing the first commodity ever made from mixed plastic waste: Arqlite Smart Gravel. This product has many different applications in the construction industry, precast, landscape, hydroponics, and even retail. Arqlite team is struggling with many different approaches tailored for each market, including 10 different prices, two websites and three brochures. The team needs guidance in planning and strategizing.
By participating in the MovingWorlds Institute, you will first learn social impact frameworks and human-centered design before putting your existing skills and new knowledge to action.
This project accepts virtual experteers.
About the Hosting Organization
Arqlite is a For-profit working on Building Materials, Construction, Manufacturing, Renewables & Environment.