Marketing support for coffee exporter to US Market

Support Economic Empowerment in Medellin, Antioquia, Colombia


Skills: 
Brand Strategy, Communications, Copywriting, Marketing, Strategic Marketing
Can Start: 
as soon as possible
Can Stay: 
3 months to 4½ months
Must Speak: 
English
Helpful if Speaks: 
Spanish
Benefits: 
Living Stipend, Travel Stipend, Learning Opportunity, Meal Stipend

This is a unique opportunity to work with an ambitious and promising international coffee startup from one of the best cities in Latin America

Opportunity Details


PROJECT DESCRIPTION AND IMPACT

We are starting soon with selling roasted coffee to the US market. We have it roasted and packed here in Medelli­n and flown directly to Miami from where it is distributed by truck all over the US and Canada. We sell through wholesalers in different cities. But we still need to develop the brand and put it in the market. We need to develop a marketing strategy, create a website, online presence and printed promotional materials to be used by the wholesalers.

DELIVERABLES

We're looking for someone with marketing experience. Experience with social media promotion and who has a knowledge of the American market. The goal is to set up a small but solid marketing campaign to bring across our message of a fair and sustainable coffee that benefits producers and the Colombian economy by having the value added activities of roasting and packing in the country of origin.

NEEDED SKILLS:

  • Brand Strategy
  • Communications
  • Copywriting
  • Marketing
  • Strategic Marketing

ADDITIONAL USEFUL SKILLS:

  • basic knowledge of Spanish

NEEDED LANGUAGES:

  • English

ADDITIONAL USEFUL LANGUAGES:

  • Spanish

We Provide These Local Benefits


LIVING STIPEND

To be discussed.

FOOD STIPEND

Lunch

LEARNING OPPORTUNITY

You can learn about: -The coffee industry and specifically the specialty coffee industry -Tasting and selecting coffee -Situation in the Colombian countryside -Colombian Mountain culture through direct contact with farmers

TRAVEL STIPEND

To be determined with the selected candidate

ADDITIONAL BENEFITS

Regular visits to coffee farmers all over Antioquia. Recreational weekend trips. Weekends at the family country house in Rio Negro.

Questions & Answers About this Opportunity


Organization


Industry: Food & Beverages

Mission: Economic Empowerment

Size: Startup: founder(s) only

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