Marketing support for coffee exporter to US Market
Support Economic Empowerment in Medellin, Antioquia, Colombia
PROJECT DESCRIPTION AND IMPACT
We are starting soon with selling roasted coffee to the US market. We have it roasted and packed here in Medellin and flown directly to Miami from where it is distributed by truck all over the US and Canada. We sell through wholesalers in different cities. But we still need to develop the brand and put it in the market. We need to develop a marketing strategy, create a website, online presence and printed promotional materials to be used by the wholesalers.
We're looking for someone with marketing experience. Experience with social media promotion and who has a knowledge of the American market. The goal is to set up a small but solid marketing campaign to bring across our message of a fair and sustainable coffee that benefits producers and the Colombian economy by having the value added activities of roasting and packing in the country of origin.
- Brand Strategy
- Strategic Marketing
ADDITIONAL USEFUL SKILLS:
- basic knowledge of Spanish
ADDITIONAL USEFUL LANGUAGES:
We Provide These Local Benefits
To be discussed.
You can learn about: -The coffee industry and specifically the specialty coffee industry -Tasting and selecting coffee -Situation in the Colombian countryside -Colombian Mountain culture through direct contact with farmers
To be determined with the selected candidate
Regular visits to coffee farmers all over Antioquia. Recreational weekend trips. Weekends at the family country house in Rio Negro.
Questions & Answers About this Opportunity
Industry: Food & Beverages
Mission: Economic Empowerment
Size: Startup: founder(s) only
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